Meet the Team
Sara T Brand
Sara T BrandFounding General Partner
Sara is Founding General Partner at True Wealth Ventures, an early-stage venture capital fund investing in women-led businesses in consumer health and sustainable products and technologies.

Throughout her career, Sara has worked with and contributed to some of the top teams in the technology industry and has cultivated a diverse portfolio of leadership experiences including:

  • Investing with Fremont Ventures, a $150M venture fund in San Francisco named one of the top 10 venture capital firms for adding value to portfolio companies
  • Working at Intel, Applied Materials and Advanced Micro Devices and directly with 3 Fortune 500 CEOs and their teams in technical, strategic and operational capacities
  • Leading business units from $0 to $100M
  • Acquiring startups and integrating them into large publicly-traded corporations & leading company mergers and cross-functional dynamics
  • Strategic management consulting with McKinsey & Co.
  • Founding (512) Brewing Company, the largest draught only, self-distributing microbrewery in the United States

An active member of the entrepreneurial ecosystem to support gender diversity, Sara is a founding investor in the Rising Tide Fund, advisor to DivInc. and steering committee member of Women@Austin. She also serves the consumer health and sustainable consumer sectors as advisor to Texas Health Catalyst at the Dell Medical School, mentor for CleanTech Open and as an active speaker on the topic.

Sara holds a Ph.D. and M.S. in Green Design and Manufacturing, a minor in Public Health and Energy, and a Management of Technology Certification from UC Berkeley. She also holds a BS in Mechanical Engineering from UT Austin where she serves on the Cockrell School of Engineering’s External Advisory Board and the Texas Health Catalyst Advisory Panel for UT’s new Dell Medical School to foster health technology innovations across industry, academia and community.

Kerry Rupp
Kerry RuppGeneral Partner
Kerry Rupp is a General Partner at True Wealth Ventures, an early-stage venture capital fund investing in women-led businesses in consumer health and sustainable products and technologies.

For over 20 years, Kerry Rupp has launched, developed and grown startup companies and new lines of business for established firms. As the prior CEO and General Partner at DreamIt, a Top Ten US startup accelerator and early-stage venture fund, Kerry was directly involved with the launch of over 150 companies. During her 5-year tenure with DreamIt, she grew its programs to five cities and raised and managed ~$20M in investment funds including DreamIt Access (minority entrepreneur), DreamIt Athena (female entrepreneur), and DreamIt Health programs.

Before DreamIt, Kerry was the founder of an online travel service, Holiday Golightly, which organized unique group travel excursions for women. She has also advised senior executives at Allrecipes.com, ReadersDigest, LexisNexis, Payscale, and Taleo on strategy, business development and marketing. She held Vice President positions at AllRecipes.com, Jobster, Classmates.com and LexisNexis (and several startups that preceded these). Kerry began her career as a consultant with McKinsey and Andersen Consulting (now Accenture).

Kerry holds an MBA from Harvard Business School and a BA in Biology from Duke University. She serves on the leadership teams of Women@Austin, the Austin chapter of Harvard Business School Alumni Club, and on the board of the Texas 4000 for Cancer. Kerry also mentors at Capital Factory and other startup hubs in Texas and is judge or coach on many local and national start-up competitions (e.g., athenahealth, Harvard Business School, Rice University Business Plan Competition, Energizing Health Houston, Texas Venture Labs, AARP Health Innovation). She is also a nationally-certified instructor for the National Science Foundation’s Innovations Corps (I-Corps) program.

Advisors to True Wealth Ventures
Pam Ryan, Advisor
Pam Ryan, Advisor
Dr. Pam Ryan received her Ph.D. from the University of Texas at Austin with award winning research on the psychology of decision-making in the US venture capital industry. A dual USA-Australian citizen, Dr. Pam has held leadership positions in several international organizations. Her unique skill set and diverse experiences as a psychologist, entrepreneur, investor, business manager, researcher and author have been applied in business, political and psychosocial arenas around the world.

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Jason Seats, Advisor
Jason Seats, Advisor
Jason was most recently the Managing Director of the Techstars programs in Austin and Cloud in San Antonio. Prior to joining Techstars, Jason was a founder of Slicehost, an early cloud computing hosting company. In 2008 Slicehost was acquired by Rackspace and became the core for the initial Cloud Servers product. Jason continued on at Rackspace until 2010 as VP of software development for Rackspace Cloud, managing the cloud engineering teams.

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