About True Wealth Ventures

Gender Matters

The True Wealth Ventures investment thesis is that women-led companies perform better financially, yet are an untapped market for investors since only 3% of venture dollars go to women-led start-ups and 15% to those with a woman on the leadership team. In addition, since women make 85% of consumer purchase decisions and 80% of healthcare decisions, True Wealth Ventures believes there is an additional advantage for companies with women on the management team in designing products for, selling to and servicing these women customers in these markets.

Impact Markets

True Wealth Ventures is focusing on the following large, high-growth, acquisitive markets, where women are the primary customer – and where women are especially interested in making a positive impact through environmental and human health, both in the role of the consumer and in the role of the business owner.

  • Sustainable ConsumerThis category includes products and technologies for the home that are more sustainably-produced or use fewer toxic ingredients. This includes, but is not limited to, solutions like sustainably-produced building materials, eco-friendly appliances, smart windows, home IoT for energy efficiency, recycled or sustainably-produced home goods including beauty & fashion, sustainably-produced food and the food systems/ag tech behind it, and better packaging.
  • Consumer HealthThe focus here is more on “health care vs sick care” and includes most health-related solutions where a consumer is involved in the purchasing or use decision, with the explicit exception of any solutions requiring heavy FDA approval (e.g. no pharma, no implantable medical devices). This includes, but is not limited to, food-as-medicine, health tech, health IoT/wearables/digestibles, quantified self, and wellness products and solutions.

Investment Criteria

  • Womenled: at least one woman of significant decision-making authority, and with significant ownership, on the founding/executive team
  • Texasbased (unless referred into us by one of our trusted partners)
  • In either a sustainable consumer or consumer health market, as described above
  • Companies seeking an acquisition exit of $100M+ in the next 3-5 years
  • Entrepreneurial teams who welcome support for rapid growth with exceptional advisors in the areas of operational and industry relevance
  • We generally like to invest as the first institutional investors, at an early stage (usually series Seed), with first checks between $250-500K and often take a board seat



References: Women-Led Businesses OutperformWomen in Venture Capital (…and an Opportunity)Intro to True Wealth Ventures