#54 Venture Capital Investing: How Women-Led Startups Drive Innovation & Returns
When women lead, companies thrive. So why are they still only getting 2% of venture capital funding?
In the latest episode of Alt Investing Made Easy, hosts Roland Wiederaenders and Sarah Florer sat down with Sara Brand, Ph.D., co-founder of True Wealth Ventures, to unpack one of the most overlooked opportunities in venture capital: women-led startups.
Here’s what you’ll discover in this conversation:
- Why women-led companies statistically outperform yet remain underfunded
- How 85% of consumer decisions and 80% of healthcare decisions are driven by women—creating untapped markets in health tech and Silver Tech
- The strategy behind True Wealth Ventures’ ~$60M of funds under management (AUM) with 80% female investors
- Real-world success stories like Unaliwear (smartwatch for seniors) and Refiberd (AI-powered textile recycling)
- Why diversifying venture capital isn’t just about equity—it’s about better returns and a more brilliant innovation
Dr. Brand’s message is clear: If we don’t invest in women innovators now, we risk stalling our innovation economy.
Tune in to hear how capital allocation can drive both profit and positive change.