BrainCheck’s mission is to help physicians deliver the highest quality, person-centered cognitive care, and to help people of all ages understand what’s happening in their brain. The result of over 20 years of research, BrainCheck provides cognitive health solutions to over 100 healthcare and athletic organizations around the country, and more than 40,000 individuals are using BrainCheck to assess and monitor their cognitive health, and share changes with their physicians.
BrainCheck provides rapid, mobile cognitive assessment and decision support technology to physicians, which helps patients live better and safer lives at home, decreases caregiver frustration, and saves health systems trillions in costs.
A Computerized Cognitive Assessment Aid, BrainCheck uses an individual’s scores on a battery of tasks to provide an interpretation of their current level of cognitive function. It is registered as a Class II medical device with the US Food and Drug Administration (FDA).
More about BrainCheck:
“I didn’t seek out women investors, but I didn’t realize what I was missing until I found them. Sara and Kerry are not only super smart, but also extremely generous with their time and mindshare… I feel that True Wealth has not only invested capital, but also invested their expertise in the success of our company and in my success as a CEO.” – Yael Katz
Co-founder and CEO: Dr. Yael Katz
Headquarters: Houston, TX
Meet Yael Katz, PhD:
Background: Dr. Yael Katz is a neuroscientist with a strong data and analytics background. She has a Ph.D. in Biological Sciences with a focus on Computational and Experimental Neuroscience from Northwestern University, with postgraduate work in the field at Princeton University. She also has an undergraduate degree from the University of Pennsylvania in Physics and Astronomy, with a second major in Asian & Middle Eastern Studies. After consulting to the biotech and pharma industries, Yael was a key early team member of the New York City technology company, JW Player.
A scientist and entrepreneur, Yael is passionate about technology and building businesses. Her specialties include startups, data science, marketing, and product design and development.
Why Start BrainCheck? “I looked in the mirror and asked what problem am I uniquely positioned to solve, given my skills and experiences. Through a winding process of finding product-market fit (and some serendipity), we created BrainCheck — a solution for doctors to deploy personalized cognitive healthcare at scale.”
Why Seek Venture Capital? “Building a product and a team out of an idea or technology requires capital. We started with a small seed round, and as we built more value, we raised more capital to fuel our growth.”
Have you seen women GPs bring a different perspective to the table? Do you think a woman’s perspective is valuable to this market? “Building a successful business is about understanding the customer. In healthcare, and especially in cognitive healthcare, the majority of patients are women, the majority of the caregivers are women, and increasingly, the majority of doctors (51% in ages 45 and under) are women, and so women’s perspectives are essential.”
Why True Wealth Ventures? “I didn’t seek out women investors, but I didn’t realize what I was missing until I found them. Sara and Kerry are not only super smart, but also extremely generous with their time and mindshare. Kerry serves on our board, and is also my go-to person for advice on everything from strategic decisions to running effective board meetings. Kerry goes all-out, sharing her deep network of contacts, astute ‘people’ insights, and the overall wisdom that she has accumulated through working with hundreds of startups. I feel that True Wealth has not only invested capital, but also invested their expertise in the success of our company and in my success as a CEO.”
Words of Wisdom: “Life’s too short not to work with people you like, and building a startup will take a significant chunk of your life. Find people that you respect, that will complement and challenge you, and that will make the journey and its inevitable ups and downs an enjoyable ride.”