Oralucent is the world’s most effective toothbrush and is set to revolutionize oral care. The eye-friendly patented sonic toothbrush emits a type of blue light that is proven to whiten teeth and eradicate harmful bacteria that cause plaque, gum disease, and bad breath. The toothbrush is the cornerstone of the $150 billion worldwide oral care market. A healthy oral microbiome is also the gateway to systemic health, as more and more studies are confirming. Oralucent’s blue light technology actively kills the bacteria that form plaque and kills bacteria in places a conventional brush does not reach, such as in gum pockets, on the tongue, and on the roof and walls of the mouth. With 50% of adults and 70% over the age of 65 suffering from gum disease, the Oralucent toothbrush can offer a true breakthrough.
Nina Grooms Lee, CEO of Oralucent
Oralucent is entering the $11 billion US teeth whitening market as a Class 1 medical device, since no pre-market FDA approval is required for such. This brilliant advancement overcomes limitations of the mechanical toothbrush by cleaning hard to reach locations between the teeth and below the gum line with no change in brushing habits. The blue light does most of the work by addressing the root cause of common dental hygiene issues, without causing sensitivity and without heavy chemicals.
The unique Oralucent IP ensures the clinically proven efficacious dose while ensuring an enjoyable brushing experience, as the bright light only comes on while the brush is in the mouth. Many consumers will surely appreciate this perfect all-in-one brushing solution that’s “light years ahead” of anything on the market.
The Oralucent marketing strategy closely resembles the one the founders used so successfully with their niche pediatric medicine, Colic Calm. Their proven formula brings together dental professionals and highly motivated consumers in collaboration. The innovative and eye-catching toothbrush garners immediate attention, and customer acquisition cost less than one-tenth of the lifetime customer value is readily achievable. With strong OEM and licensing interest and relationships with the two largest US pharmacy chains already established, we are confident that within 5 years, every major oral health company will want to add blue light technology to their lines as well.
More about Oralucent:
“Brush Away Problems with Blue Light Technology“ – Oralucent, 2019
“Just as Sara and Kerry recognized our opportunity, it was clear to us how savvy and smart they both are and how thoughtful and meticulous their vetting process truly is. We all share the value of aligning ourselves with the very best. The top team yields the greatest success.” – Jacqueline Courtiol
Founders: Jacqueline Courtiol and Timothy Lawrence
Headquarters: Long Beach, California
Meet Jacqueline Courtiol:
Background: Jacqueline Courtiol has a proven track record of entrepreneurial success that started with Colic Calm®, a pediatric medicine she created for her firstborn, that has since helped millions worldwide. Colic Calm® is now an international brand sold at CVS, Walgreens and in 10 countries worldwide. Jacqueline closed key accounts and developed a network of 5,000+ health professionals who recommend her products, and ultimately sold the company.
With a Masters in Education, she brilliantly combines her skills in research, networking and educating to bring innovative, extraordinary health care products to maximum awareness. She is a mindful visionary and detail-oriented leader, overseeing all aspects of her ventures. Her specialty lies in creative and compelling sales and marketing. She masterfully unites health care professionals, retailers and consumers in the collective goal of making a marked improvement in health and wellbeing. She is now fully focused on bringing the innovative, eye-catching Oralucent blue light toothbrush to millions. She is passionate about sharing this “magic wand” and revolutionizing oral care, the gateway to systemic health, as more and more studies are confirming. The world is long overdue for an upgrade in the toothbrush market, and Jacqueline is poised and prepared to present the solution that is light years ahead.
Why Start Oralucent? “My clear purpose in life, from a very young age, has been to make a difference in the world. As I have learned over and over, that process usually starts with helping oneself and those closest. I naturally gravitated to teaching as my first career, but my life experiences led me to help millions more than I initially anticipated. Necessity is truly the mother of invention! It can also stimulate new perspectives in the search for solutions, as it does in me. The pediatric medicine I created to help my own baby, and from there millions more worldwide, set me on this fulfilling path. As my mission took form, I learned how to bring my talents forth in bigger and bolder ways, for the benefit of all.
Jacqueline-Courtiol, Co-Founder of Oralucent
After going through excruciating gum surgery a few years ago, I met the man who developed the first generation blue light toothbrush, and it caught my eye immediately. I looked closely at the supporting clinical studies, discovering therein the answer I had been seeking to my own health challenge. My next path was crystal clear. I have been devoted to bringing it to perfection and fruition ever since, so that millions more may benefit. Our 18-month test market and collaboration with a major multinational put everything under the microscope – consumers, technology and science – passing with flying colors, along with our IP freedom-to-operate. We sold our booming pediatric business to focus wholeheartedly on this next labor of love, Oralucent.”
Why Seek Venture Capital? “Though we were profitable from the very first quarter with the niche pediatric product, the futuristic toothbrush requires more initial capital to bring to market. There are many more costs involved including finalizing the design for manufacturing, tooling, inventory and working capital. Given the $11 billion US teeth whitening market, we know that Oralucent will be profitable as soon as it becomes available to consumers. We are experts at maximizing ROI. Personally, Tim and I have put more than $500K into what we know is the best investment. We have combined our complementary skill sets in preparing our two-tiered strategy – first, to enter the market as a Class 1 whitening system and then, upon FDA-approval with an easy-to-conduct clinical study, as the only game in town for Class 2 gum disease claims.”
Why True Wealth Ventures? “When we met Kerry at RESI San Francisco in January of this year, we felt immediate connection and engagement. Kerry and Sara are shining stars in our eyes! Our relationship is proving a perfect fit as it continues to unfold. Just as Sara and Kerry recognized our opportunity, it was clear to us how savvy and smart they both are and how thoughtful and meticulous their vetting process truly is. We appreciate, as must the fund members, their high level of scrutiny and integrity. We all share the value of aligning ourselves with the very best. The top team yields the greatest success.”
Have you seen women General Partners bring a different perspective to the table? “I believe a yin/yang balance is ideal. Connecting caring and intelligent team members of different genders, cultural backgrounds, life experience and perspectives is a formula for exponential success, I have found. The more diverse the team, the greater the amazing possibilities, as long as all bring an open heart and mind and an intention to collaborate and benefit all.”
Do you think a woman’s perspective is valuable to this market? “Without a doubt! As we know, women make more than 80% of consumer purchase and healthcare decisions. As a woman, I can certainly relate. In fact, that number was closer to 95% when it came to the purchase of our pediatric product. I know firsthand what women look for, value and are willing to invest in, not only to meet their own needs but often for every member of their family, from the very young to the very old. When it comes to toothbrushes, the cornerstone of the $150 billion worldwide oral care market, there have been relatively few advances. The beauty of the Oralucent toothbrush is that the blue light does most of the work in breaking up the biofilm that harmful bacteria cling to. The light also reaches areas between teeth and under the gumline. Men and women alike value clean, attractive smiles and want the same for their family members and friends. As primary caretakers, women are more likely to spend to meet the needs of themselves and others.
They are also more likely to assist children with proper brushing and encourage seniors to take care of their oral hygiene. They will be quick to realize that this advanced technology will take a lot of burden and responsibility off their shoulders – a great investment in health and wellbeing. Dental phobia is higher than ever and dental work is painful and expensive, all things that can now be reduced or eliminated, thanks to this exciting new technology. Quite a gift from Mother Nature herself!”
Words of Wisdom: “Ideas may be a dime a dozen but I have discovered that if something lights me up and pulls me in the direction of my dreams, I am happiest and most fulfilled taking action. In coming to know myself and what is important to me, I have felt increased courage and confidence in taking calculated risks in the direction of my personal ideals. The key for me has been in trusting and believing in myself, my abilities and my potential to be the greatest version of myself, in service to others as well. The internal and external rewards have been numerous. That is what true success means to me. I love to share my story with others in hopes of inspiring as much as I have been inspired.”