Ovum Health is the exclusive lifestyle medicine provider for pre-pregnancy and pre-IVF care, delivering medically supervised programs that improve health and fertility outcomes and reduce costly interventions. By embedding directly within IVF clinics and partnering with employers, Ovum becomes the first step before treatment. Ovum’s data-driven approach drives higher pregnancy rates, lowers healthcare costs, and addresses root causes of infertility—positioning Ovum as critical infrastructure in the fertility care continuum.
Alice Crisci, Founder and CEO of Ovum
Ovum Health is building the missing layer of the fertility care system: medically supervised, data-driven pre-pregnancy care that improves outcomes before costly interventions begin.
Today, most patients enter fertility treatment too late—after years of unmanaged metabolic, hormonal, and inflammatory conditions. Ovum changes this by embedding directly within IVF clinics as their exclusive lifestyle medicine provider and partnering with employers to make Ovum the first step before unlocking fertility benefits.
Through a precision approach that integrates molecular diagnostics, clinical care, and AI-supported coaching, Ovum delivers personalized treatment plans. Patients experience higher natural conception rates, improved IVF success, and significantly reduced adverse pregnancy outcomes.
The model has been validated through national payer coverage, direct-to-consumer growth, and high-converting referral partnerships with leading fertility clinics. Ovum’s clinic-embedded model drives strong patient adherence and repeatable outcomes, while its employer channel aligns incentives around cost reduction and healthier pregnancies.
By positioning itself at the top of the fertility funnel, Ovum is not another point solution—it is becoming a required infrastructure layer for how fertility care is delivered.
More about Ovum Health
“Intro to Ovum Health, the on-demand telehealth practice covered by most insurance plans in the US” – YouTube, 4/29/2024
“Kerry and Sara are category definers who possess the same grit, resiliency and tenacity they seek in us founders. True Wealth Ventures brings a long-term, mission-aligned perspective to women’s health that is rare in venture capital. They understand that transforming care delivery requires patience, conviction, and deep partnership.” – Alice Crisci
CEO: Alice Crisci
Headquarters: Raleigh, NC
Meet Alice Crisci
Background: Alice Crisci is the Founder and CEO of Ovum Health, where she is building a new category of care focused on improving fertility outcomes before pregnancy begins. She previously founded MedAnswers (acquired by Ovum Health), and has spent two decades working at the intersection of healthcare delivery, AI-technology, policy change, and women’s health.
Her experience navigating fragmented fertility care systems led to the development of Ovum’s model—one that prioritizes prevention, personalization, and measurable outcomes.
Why Start Ovum Health?
The fertility system is reactive, fragmented, and intimidating. No one dreams of completing their family with IVF, even when it’s the best option. Patients often don’t consider it until it’s a last resort. IVF doctors are not trained in chronic care management or prevention.
Ovum was created to solve that gap – by treating pre-pregnancy as the most important time of both men’s and women’s lives, we can reverse chronic conditions before a baby is even made. We improve outcomes, reduce unnecessary interventions, and give patients a real chance to conceive naturally or more successfully when treatment is required.
Latrice Allen (left, Co-Founder and Chief Patient Advocate), Alice Crisci (middle, CEO), Lauren Hearing (right, Head of Clinical Ops) at Ovum
Why Seek Venture Capital?
This is an infrastructure play, not a small service business.
Scaling Ovum requires embedding within clinic networks, expanding employer partnerships, and building the data and AI systems that drive personalized care at scale. Venture capital enables Ovum to move quickly, establish category leadership, and become the default entry point into fertility care.
Why True Wealth Ventures?
Two words: Kerry and Sara. They too were category definers. They possess the same grit, resiliency and tenacity they seek in us founders.
True Wealth Ventures brings a long-term, mission-aligned perspective to women’s health that is rare in venture capital. Their focus on building sustainable, high-impact companies aligns directly with Ovum’s goal of improving intergenerational health outcomes. They understand that transforming care delivery requires patience, conviction, and deep partnership.
Have you seen women General Partners bring a different perspective?
Wholeheartedly. First, they are refreshingly and radically honest, yet also intuitive. That perspective leads to better questions, better diligence, and ultimately stronger companies.
Is a woman’s perspective valuable to this market?
It’s not just valuable—it’s necessary. Women are the Chief Medical Officers of their family, and responsible for making the majority of buying and health care decisions.
Fertility and pre-pregnancy care have historically been underserved and misunderstood. Building effective solutions requires a deep understanding of both the clinical and emotional realities patients face. A woman’s perspective helps ensure the solutions are not only clinically sound, but actually adopted and trusted.
Words of Wisdom
Start a company that makes money from day one. In today’s world of AI-enablement, we need far less capital to get a company off the ground than ever before – be ruthlessly capital efficient and get to profitability as fast as possible, even if your topline revenue growth is not as fast as some VCs would like to see. Build something sustainable and the right investors will come.