True Wealth portfolio company Dermala is on the forefront of a revolution in the beauty industry, according to Richard Kestenbaum on Forbes.

“Some of these startups develop a niche by becoming experts for the most extreme problems. Two companies in the group say they’re the place to go after you’ve tried everything else for acne. Both companies, Dermala and Klarskin, are getting good reaction to their treatments and traction with consumers… Their messages target people who know they have a problem, have tried the major brands without success and are looking for the right solution. These consumers are already ignoring the big brands’ marketing and that reduces the cost of being reached by Dermala and Klarskin so they can compete in direct-to-consumer.”

Read more: